How Shein Sidestepped the EU Tariff—and Why Your Dock Feels It
Shein didn't fight the EU's €3 duty. It moved. By placing inventory distribution inside the EU before July 1, the platform converted cross-border parcels into domestic shipments, sidestepping tariff collection altogether. The move signals a consolidation trend Canadian importers are already experiencing: when tariffs or regulations compress margin, logistics hubs multiply and consolidation cycles accelerate.